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Wines and Spirits Anti-Counterfeit Solution in Kenya

30% of alcohol consumed in Kenya is illicit, and experts estimate that 20% of the wines and spirits consumed in Kenya is counterfeit, this is true across the globe. New technology has made it possible to make highly sophisticated fakes. Some are suspected by their owners but “so well done that even the owners aren’t quite sure if they might be real.

“Fake alcohol” causes immeasurable public and personal health costs, results in huge revenue
losses for countries, undermines consumer confidence and protection and poses marketing
challenges to the lawful alcohol beverage industry. The trading of illicit wines and spirits is largely split into two categories – look-alike counterfeits that mimic genuine products but which are nearly always of inferior quality – and refilling of genuine bottles.

To protect both the owners and the consumers of the alcoholic beverages, Juafake has developed and implemented an innovative foolproof Wines and Spirits Anti-Counterfeit Solution in Kenya, whose goal is to help brands and consumers combat such illegal activities both on look-alike counterfeits and also the refilling of genuine bottles. The same solution also acts as a digital gateway to increase consumer engagement through a loyalty engine.

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A Multi-layered Anti-counterfeit solution to enhance your brand’s image while securing your products and protecting your business from revenue loss.

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www.juafake.com

Enter product Code and Verify

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20384

SMS the code on the label to 20384

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